Bud Light brews beer wars with Miller in Super Bowl commercial
A MillerCoors brewing exec was foaming on the mouth Sunday after Bud Light went medieval on his firm in a Super Bowl advert and savaged it for utilizing corn syrup.
The Bud Light spot opens with the “Bud Knight” and his friends receiving the supply of an enormous barrel of corn syrup to their citadel. Besides Bud doesn’t use the ever present ingredient — so that they go on a pilgrimage to ship the barrel to Miller’s citadel.
Once they get there, a guard informs them that they have already got their cargo and says, “Strive the Coors Lite citadel — additionally they use corn syrup.”
“Bud simply threw the gloves off and trolled Coors tremendous exhausting. And for the usage of corn syrup of all issues,” mentioned adman Hunter Hindman, chief artistic officer at ARGONAUT Inc.
“Acquired to understand the great old school aggressive mudslinging on the massive recreation. Let’s hope it solely will get extra savage from right here.”
By way of Company CEO Leann Leahy added, “[I] recognize the epic Bud-ness of the execution.”
However the advert didn’t go down so clean with Miller’s chief compliance officer, P.J. Marino.
“Bud Light makes use of rice to assist fermentation. We use corn syrup. Curiously, none of our merchandise use Excessive Fructose Corn Syrup, but a number of of [Anheuser-Busch InBev’s] do. Issues that make you go hmmmmm,” he fumed in a tweet simply after the advert aired.
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