ESPN’s new streaming deal with UFC is a win for both sides
After an lively interval of negotiations, the UFC has landed a main media accomplice in a new multi-year deal with ESPN, which can showcase the game on its new direct-to-consumer subscription service.
The deal takes impact in January 2019. Phrases weren’t disclosed, however Endeavor, which led the $four billion acquisition of the UFC in 2016, had been in search of a number of hundred million a 12 months for broadcast and streaming rights. (Fox’s broadcast association, price a median of $165 million, is expiring in December.) Streaming rights are more and more being handled by sports activities leagues and networks as key enhances to broadcast offers, with worth downstream as digital prospects are acquired.
Beneath the deal, 15 stay UFC occasions will stream solely on ESPN+, the new streaming service. The businesses’ announcement additionally guarantees the motion will seem on “a number of ESPN’s tv, social and digital platforms,” in English and Spanish. Every occasion can be branded “UFC on ESPN+ Combat Evening” and can ship a full card of 12 UFC bouts.
The association, a first between the UFC and ESPN, is a substantial new asset for the $5-a-month subscription service, which presently options a collection of Main League Baseball and Nationwide Hockey League video games, plus a seize bag of different sports activities. The UFC, whereas it has suffered scores erosion amid churn of legacy stars, stays a main draw with younger males, which stays prime actual property for many manufacturers.
Kevin Mayer, Chairman, Direct to Client and Worldwide, The Walt Disney Firm stated: “Certainly one of our targets for ESPN+ is to deliver sports activities followers of all genres content material they love and are captivated with, and this settlement with UFC is illustrative of precisely that. We sit up for offering UFC’s enthusiastic, rising fan base with a big range of stay occasions and constructing a lasting relationship with the trade chief in blended martial arts.”
Jimmy Pitaro, ESPN President and Co-Chairman, Disney Media Networks stated: “UFC is a premier world sports activities property with legions of extremely avid followers. We’re excited to have the ability to deliver their world-class occasions and content material to ESPN+ and the ESPN networks. This settlement exhibits the dedication we’ve to delivering followers the perfect throughout our total platform.”
Dana White, UFC President stated: “I couldn’t be extra excited to accomplice with The Walt Disney Firm and ESPN on an settlement that can proceed to develop our sport. UFC has at all times finished offers with the best companions on the proper time and this one is no exception. We are going to now have the flexibility to ship fights to our younger fan base wherever they’re and every time they need it. This deal is a house run for ESPN and UFC.”
Along with stay, unique occasions, the lineup of UFC content material accessible to ESPN+ subscribers will embrace new seasons of Dana White’s Contender Collection; a new unique, all-access collection produced by IMG Authentic Content material; archive programming and UFC content material like “countdown” exhibits, weigh-ins, and so on.
ESPN may even deliver followers a number of UFC content material throughout ESPN’s broadly consumed linear and digital platforms, together with an unique, 30-minute particular on ESPN’s linear networks previewing upcoming bouts and breaking down matchups main as much as every UFC PPV; lots of of hours of UFC library programming on linear networks; and re-airs of present UFC PPV occasions.
Followers will be capable to buy and watch UFC Combat Go, the circuit’s personal direct-to-consumer streaming providing and pay-per-view occasions through ESPN+ for a separate payment.
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