Beyoncé Partners With Adidas for Ivy Park Relaunch

Beyoncé has partnered with Adidas to relaunch her Ivy Park athleisurewear line after shopping for out TopShop proprietor Phillip Inexperienced to turn out to be full proprietor of the model. In collaboration with Adidas, the Lemonade artist will co-create new attire and footwear for the line, starting from efficiency to way of life items. “That is the partnership of a lifetime for me,” Beyoncé mentioned in an announcement. “Adidas has had large success in pushing artistic boundaries. We share a philosophy that places creativity, development and social duty on the forefront of enterprise.” She added that she’s wanting ahead to “relaunching and increasing Ivy Park on a really world scale with a confirmed, dynamic chief.” The choice to purchase out the TopShop proprietor final November got here shortly after Inexperienced was accused of sexual harassment and racial abuse, in line with Enterprise Insider. “Because the creator sports activities model, Adidas challenges the established order and pushes the boundaries of creativity by means of its open supply strategy. Beyoncé is an iconic creator but additionally a confirmed enterprise chief, and collectively, we’ve got the flexibility to encourage change and empower the following technology of creators,” Eric Liedtke, Adidas’ govt board member of worldwide manufacturers, mentioned in an announcement. Ivy Park launched a teaser by way of Instagram Thursday shortly after the announcement. http://feedproxy.google.com/~r/EbonycomRssFeed/~3/1eW27s6ZfIY/ The post Beyoncé Partners With Adidas for Ivy Park Relaunch appeared first on My style by Kartia.